Generate is  engaged as a small business advisory to the Deloitte Small Business Digital Champions Project.

The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.

As an Australian focused Small To Medium Enterprise (SME) consultancy we have encountered many small businesses, and what we know to be true is that all business owners need a trusted partner to guide them through the myriad of problems and new technology. What is known to be true is that when small businesses are digitally engaged, they are more likely to be making more money, creating more jobs, and more likely to be innovating new products and services.

Our Sydney SME Consultancy knows this project can have a large impact, not only for individual small businesses but also the small business community in which these businesses operate. Digital enables business owners to work smarter, not harder (which is often the default position for small busies owners to take). Sadly, research shows that more than 50% of businesses say that if they were able to save time on business processes, they would spend the additional time on work as opposed to other important elects to ones life such as time with family, sleep, or exercise.

Each of the businesses Generate Business Solutions works with as part of the Deloitte Small Business Digital Champions Project are paired with a Digital Mentor. The mentors have been selected based off their leadership and success in business or the demonstrated digital innovation represented within their organisations. Each Digital Mentor has leveraged technology to build their own success, and this knowledge along with their experiences and learnings will be shared with the Digital Champions.

Generate are excited to be involved and work with our partners at COG Branding to advise and execute projects and to have been engaged to provide our expert SME services to Australian businesses that have been vetted by the high calibre consultants in Deloitte.

Digital technology is easy to understand but hard to implement into an exisiting business. Technology in general is a powerful force that drives business forward, it can revolutionise a business by lowering the costs of overheads and operating costs. It can also assist a small to medium sized businesses deliver products and services faster, react to changing customer demands, and embrace new customers locally or internationally that want to purchase from an eCommerce website.

Generate understand that small business owners struggle to really understand how new technology can be injected into an existing business to reduce day to day challenges. When a business is time poor and stressed – technology can often increase this when it is difficult and the unknown.

There is an inherent power to the digital transformation of a small business. Generate has transformed hundreds of small to medium businesses and have seen the benefits of taking a business online and into the technological age. Most businesses in Australia are small (just shy of 100%) and they contribute around $393 billion annually to our economy (specifically in 2018). Small business Australia employs just under 6 million people which is half of the Australian private sector workforce. Not many people truly understand that small businesses create the majority of Aussie jobs and drive the future success off our nation.

Data from ABS shows that only half of Australian businesses have a website, and of these less are using technology and software for accounting and invoicing. But again, further research has proven that when small businesses are digitally engaged, more than half the time they are more likely to be growing revenue, creating jobs and innovating new products or services.

The Small Business Digital Champions Project will help small businesses to be more effective, competitive and ultimately, more profitable. Generate’s role is to use our Sydney Marketing Agency partners to guide our small business clients through their digital transformation journey by providing specific advice and executing digital activity such as websites, eCommerce, Google Ads, Social Media, Email Marketing and connecting CRMs and inventory management softwares.

As a service Generate understand our professional opinion and advice is sought after, and this position in the The Small Business Digital Champions Project will allow us to assist and provide practical, industry specific advice that will highlight the impacts going digital will have in helping our small business clients reach their full potential.

Digital tools are numerous, and Generate ensure our clients are introduced to the most appropriate for their business and market. The atomisation and digitisation of business processes frees up time for business owners – this is critical to not only the business, but the well being of the people in the business and our general society in general. Reducing stress and anxiety levels via well built and implemented technology and digital products is something Generate know to be true.

A key service offering from Generate is being closely connected to a full marketing team locally here in Sydney. Here our digital transformations for small to medium sized businesses are at call and managed. Our digital specialists undertake initial digital assessments of our clients digital touchpoints and assets, gathering key business information and identifying the specific digital requirements which will deliver the most benefit.

If you are a small to medium enterprise in Australia and need to transform your business, get in touch with Generate today. We’re experts assisting small business navigate the maze of technology. Call (02) 9523 6007

A Guide To Choosing The Best Sydney Small Business Consultant

There are some key things to understand when choosing a Sydney Small Business Consultant for your Small Business requirements.

This choice can turn into a Small Business Consultant partnership that lasts more than a couple of business cycles

Navigating the world of Small Business is a difficult task for many Sydney professionals and business owners. Generate understand your time is already spread across various other tasks and managing the technology of your own business is sometimes left to the times of the day when all the important stuff is already done or the evening time long after your workers have gone home.

Many Sydney business owners need a reliable business coach or business partner to manage their Business Consultant connections, or find a Sydney Small Business Consultant to take care of the companies branding needs. The recent surge of small Business Consultancies across Australia in recent times has made the choice for the best Small Business Consultant to partner with a difficult choice to make. The bigger Sydney Business Consultancies are getting smaller as business becomes more competitive and working from home becomes more normal. What doesn’t help this industry division is that many of these small start-up business consultants have little experience and are learning as they go often from your dollar.

Choosing the right Business Consultant to partner with is critical to your business success and the all important bottom line. The wrong partnership can quickly evaporate your budget and impact your branding in a bad way. So, here is our recommendations for finding a Sydney Small Business Consultant that can help your brand grow and manage your marketing effectively.

Understand your companies consultant needs, which will then highlight your available issues your business may encounter.

The first step in the decision process is understanding your company needs and expectation of a Small Business Consultant. The more clarity you can add with your briefing to any SME firm that describes your business needs in terms of branding, digital marketing, ecommerce websites and general brand strategy the more enriching your conversations will be with any Sydney Business Consultancies you decide to engage in the casting process.

Understanding your businesses capacity to grow and be managed by someone other than yourself and what your owners and management is allocating to business development is needed before you begin the casting process. Business Consultancies rarely set firm prices – we’re not selling bed linen. It’s a pay-by-the-hour industry and you are paying professional consultants their time to solve complex business projects. So how long building your business to success takes is obviously worth something and then some.

The best Business Consultants can work with any reasonable budget and manage your expectations accordingly. When hiring Generate Small Business Consultants we exceed expectations – that’s what our business owner demands anyhow!

Request that full transparency is on offer.
The first issue that you should look out for is the grey area or lack of transparency in basic questions or situations – this is often overlooked though it shouldn’t be. Assess a Small Business Consultant’s website (like Generate), if their physical office address isn’t immediately visible or found, or their is peoples names or profiles and identities proving they are real professionals in Sydney, or if there are no case studies or a showcase of their work proving their legitimacy as a Sydney Small Business Consultant, then this business is likely not worth adding to the short list for calling or meeting. If an consultant looks seems to be eluding to something or not forthcoming with basic information, then it probably is. This task is a very simple one that separates the tourists from the professionals. There are also many offshore marketing consultancies now offering cheap-as-chips solutions with big promises, though ‘cheap’ doesn’t always mean “its the best”.

Most of Generate Small Business Consultant Sydney customers come to our Sutherland Shire office immediately after a bad experience with an ill-fitting-suit for example and wish they came to us first. Your business growth and management is not worth jeopardising and its ability to execute its path forward shouldn’t be compromised by a few dollars. We’ve seen this too many times and it makes us genuinely sad. Full transparency should be one of the first things on the list when choosing the right Sydney Small Business Consultant for your SME consultancy and related projects.

Does your Business Consultant have the cred?
Credibility is key, though often the more awards and training certificates means the fee will be top dollar. But that’s ok as if you want the best Small Business Consultant in Sydney you obviously have to pay for it. Remember, business consultants have seen many insides to SME’s, and have spent their whole career working on their skills, they have been formally educated in their field and they will have years of experience in solving complex business problems. Like a dentist, you have a bad tooth you don’t want a hack taking a gamble on fixing it. Best advice is to review and understand the consultant’s credibility and their experiences and see what they’re worth. Read through any client testimonials, review sites like Clutch or online reviews, and check to see if these are authentic testimonials.

Don’t be shy in asking for references from the Small Business Consultant and their other clients, you can also ask them what jobs tanked and didn’t end smoothly. All consultants have had a bad experience here and there, you’ll find when you get a clear answer here it truly shows their legitimacy as a Sydney Small Business Consultant.

Obviously looking at a Small Business Consultant website specifically for ‘SME’ it should look great, and work fantastically! This is their game so it should be great. Any company advertising in Google As for instance is usually a reliable business as they have staff to pay and a business to run, so you will be important as a customer. For instance, search Generate Small Business Consultant Sydney and watch us come up to the top. We care and need to continue doing good branding for our Sydney clients. Just a small piece of proof that is needed.

Sometimes all the experience in the world can be misleading.
If you are needing a specific skill set, you will no doubt look for a Business Consultant that has experience in your industry. Though note, most good Sydney Consultants will be able to cross their experience ever from one industry to another. Good Consultant have a skill in understanding communication, business systems and technology requirements that any company needs to have in play. So if you have found a Sydney Business Consultant that looks great but doesn’t have the industry experience, ask about how they might be able to cops over their skills and if there is a similar project they can use to cross reference.

Generate has worked directly in many industries and understand that one approach does not always work for all. So open up dialogue with you consultant and ask how you think they will use their experience to meet your branding brief and specific industry requirements. A good brand marketer will be able to take a damaged brand and make it right, regardless of the industry or content. Mostly our Small Business Consultant knows our new approach to a damaged or incorrect brand will realign and rebrand what is needed. We won’t throw the baby out with the bath water but we will take what is still valuable and build on it. We’re a top Small Business Consultant and our team can evaluate your industry, your competitors and devise an effective and strategic branding solution.

Be fair, and take into consideration both the consultant and you the client.
Most design consultancies will refer to “the client side” and “the consultant side”. Generate are obviously on the consultant side, where you the client is on the client side. When you understand the Business Consultant and their requirements to run a successful and growing business you’ll understand they need to answer to their own Gods too. The quicker you know their position you you’ll appreciate what they have to do to make it happen as a Sydney Small Business Consultant. They will have their client services managers, their senior management their phone support. They’ll have their own IP and systems and processes which no doubt have been refined over hundreds of projects over years. So you need to respect that as they are experts in solving your problems. Remember, you’ve come to them for help, and help you they can. So listen to their advice, but importantly understand their position and what processes they will take to reach the end results. Here the clarity you will achieve will help you build a long term relationship with your chosen Sydney Marketing consultant.

Generate will dedicate an account manager for you and here the relationship is key. Our team has had experience working on both client side and consultant sides and it’s our advantage because we consider both sides during the early stages and understand the solution our Small Business Consultant needs to deliver your business.

The Choice!
You’ll ideally make a short list of Sydney Business Consultancies. Obviously Generate wants to be the one for you! Have you asked yourself what you and your company really needs from this client consultant relationship. Everybody is seeking something a different from their Small Business Consultant relationships and if you can use the analogy of the dating game to this relationship then you’ll know that choosing a Business Consultant is like finding a girl or guy to date.

Small Business is a really fun part of running a business when you partner with a great Business Consultant. Ideally you should choose an Sydney Small Business Consultant that you feel as though you will be able to have a laugh with, not hold back how you feel honestly and hopefully aligns with your comms team personality types, characters and generally ‘feels’ right.

My name is Luke Sullivan, and I am the business owner here at Generate. I enjoy working with clients who respect our opinion, myself and out team will always call it straight. Plus we all need to enjoy your working lives – this is key. We know clients who like their business will naturally do better. When you enjoy what you do your general day to day working life it will result in a stress free and positive business retaliation for myself and my our team.

We’re A Proven South Sydney Small Business consultancy. Generate Business Consultant Sydney know that when we optimise our clients brands, their business performs at a premium.

We start all relationships with a comprehensive briefing and clear communication that is lead by our management team, and continues right through to project success and aftercare nurturing from our team.

The clients that use our services are a mix of small to medium enterprise businesses – here our value is truly transferred directly to our clients. We often become friends through our client partnerships that last years because our company loves partnering with clients that understand first class brand design and communications provide a real lasting impact on their business.

Start a Small Business Consultant partnership with a proven and skilled company.
Phone Generate Today (02) 9523 6007
Email Welcome@Generatebranding.com.au