• Your organisation is most likely
    facing some challenges
    and going through a transformation.
    That’s where we come in.

Organisations can only change when the people running the show decide it’s time.

We assist in helping businesses change so they can survive, grow and become sustainable.


We’re a national business consultancy specialising in marketing, branding and technology. We develop brand and nurture growth, and have the network supporting us to offer a streamlined closed loop system for integrating all services into real time.

“Everyone wants change but no one wants to change themselves.” Eugene Burger

Small to medium enterprises are often led by a business owner who has served ample front-line time running the show. While this is largely the key to the businesses previous success story, it might not be relevant in the future.

We Know Your Challenges

  • being short on time
  • embracing new technology
  • remaining agile & competitive

For you, our team provides clever solutions to combat these.

Our goal is to solve communication problems. We focus on clever thinking, innovative design and use smart technology to achieve this.

Our skill is connecting brand to business. We know that by combining these two key elements it pursues a sustainable approach to business.

We build big brands for Australian business. Our skill is in the design and development of tactical brand assets that strategically activate your brand in your market.


Generate Business is focused on transparency and partnerships. We’re looking for businesses we know need our skills, and it begins with our leadership team.

Generate Business is led by Luke SullivanA dynamic Sydney-born professional with a diverse design and marketing career. Luke leads the consultancy and acts as a knowledgeable and dynamic captain at the helm. With professional experience across numerous industries, Lukes’ leadership at Generate is brand aware and business considerate, which ensures that all brand and marketing briefs big and small, are driven through to commercial success.

For myself, directing Generate has brought truth to the statement ‘Choose a job you love, and you will never have to work a day in your life’. I have a passion for business and critical thinking, these elements will always be at my core. My aim is to have Generate remain as a respected Australian SME resource for our clients today, and those of tomorrow. What I know to be true is that transforming the brands of our clients to success is a privilege, while it is also a thrill. Creating great business and new relationships is only a phone call away, so get in touch and build your business with us!

Today’s world is busy. None of us have time to squander. Need solutions and tactics to survive, get in touch.

Are you wanting to generate a sustainable business using the most appropriate technology and strategic branding?


We’re a Sydney business consultancy servicing Australia. Get in touch.